Today was an interesting process. When I say process, I actually mean working a process to my day. I’m working on being positive – very, very positive. I’m finding creative ways to focus myself – to stay present in the moment & actually manifesting the reality that I would like to experience.
First of all – I need to shout it out that I sold some of my photos at the gallery this evening! (I’m so excited). Jen Chappell – one of my WPS cohorts hosted her artist reception for her solo show this evening. She did everything right when it came to marketing her event… the gallery was packed! (way to go Jen). Because of the marketing, the crowds came & people bought art. Funny, looking back at the way I started my comments this evening, I was going to start talking about my daily affirmation practices – but I realized that some of the statements/comments I heard this evening tied into the creative theme. Questions to ask are: How did Jen get such a crowd to the gallery this evening? Was it because she asked only her friends? Could it be that she only invited only her co-workers from the DC Design Center? Actually, it was all of the above and beyond…… when you look at yourself, your business or product – you need to ask yourself several very important questions:
The answer to those questions is all of the above & more!!! I tell my clients & myself that the only way people know about us/our businesses is by marketing ourselves. If we don’t create a “buzz” about ourselves people will not know about us or our business. Funny, was talking to some of my friends this evening & they kept saying, “I don’t know many people. How am I going to put on a solo show & let people know I have work up in the gallery? I’m not going to do a solo show.” Let’s stand back & take a look at the negatives in those statements…. “I don’t know many people, how am I going to put on a solo show?” Those negative statements, imagery don’t have that creative spark… they actually have a creative block to them. What Jen did to create the buzz about her reception & work this evening was simple – “market, market, market, tell people, spread the word” Once she tapped into her creative network, the publicity buzz started & people came to her opening. Here are some of the things she did to create the buzz & get the word out.
When looking back at these steps for this one party & event, I see where we can personally strenghten our marketing programs.. I would love to start a discussion about marketing, creativity & how to get the most out of the programs we have in place or don’t have. Who knows where this will go…
peace out………..