just simple post this evening… wait – it’s morning! why is it that everytime there is a deadline, the creative juices either dry up or start flowing? brings back some fun memories of college when i would wait until the last possible moment to come up with a design for an assignment. some of my projects were complete duds… except for the one that I couldn’t for the life of me figure out what to do – then the lightbulb moment went off… create an ad for a client you already had! the assignment was to create a marketing piece – nothing more than that, except that it was to be entered into the Art Directors Club student competition.

fun…….. the piece was an ad slick called a “one sheet” for the television station, Channel 5 (yes, Fox television)…… advertising the upcoming tennis tournament broadcast. with an hour to spare—the assignment got turned in (of course after working all night on it)…. and to my surprise…. it took 1st place in the student category!!!

Deadlines…. they pushed the envelope, I thought outside the box and came up with an idea that was a little different… creative, clean, bold… had it been planned – who knew what would have been the look of the piece. in this case, it worked—but in the overall scheme of things, planning & thinking out the details is the best thing for a marketing plan or a great design…..